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"do good day" & 77 acts of kindness

A few months ago, I joined TheMotherhood, an online community for moms founded by Cooper Munroe & Emily McKhann.  At its core, TheMotherhood is a place to share ideas & ask questions of each other on a range of topics; a forum for women to inspire & learn from one other. As a new mom with loads of questions (and just as many opinions), joining the ranks was a no brainer.  There's no question, I'm kind of in awe of the important discussions (here's an example) taking place on their site.

Needless to say, I was pretty excited when Emily reached out and asked if I'd like to join a team of NYC bloggers for a special project with 77kids, the children's clothing line of American Eagle.  The gist?  To celebrate and spread the word about 77kids store openings across the country (locations found here), 7 mom bloggers in 11 cities are performing random acts of kindness.  Pretty cool, eh? That's a campaign I can get behind... and I haven't even mentioned how cute the clothes are!

My fellow NYC team members:

Kim Coleman: Mom In The City
Emily McKhann: TheMotherhood
Jen Rabulan-Bertram: Next Kid Thing
Jessica Shyba: Momma's Gone City
Sherri Schubert: Mom Trends
Suzanne Chan: Mom Confessionals

Tomorrow, after checking out the 77kids line at the American Eagle design studio, we'll gather in Bryant Park to spread a little cheer to our fellow New Yorkers.  We'll be handing out flowers (I'm expecting some surprised expressions) and dollar bills.  Yes, dollar bills.  The spirit created here by American Eagle is a simple one.  Paying it forward.  A small gesture of kindness can mean the world to someone, and if we happen to start a trend with this campaign, I'm thrilled to say that I was a part of it.

Disclosure: I am working with The Motherhood on behalf of 77kids by American Eagle, and was paid a monetary stipend for participating in this project.


Liz said...

Good for you! I know Girl Next Door Grows Up is doing it, but she's in MN.

ellen said...

Hey Liz,
Yes, there are 11 cities participating, and one of them is in MN! I will have to check out her site. It was a great morning, though I had to race back to work towards the end, unfortunately. More details later. :) Hope you are having a good summer!

Darley Newman said...

what a good idea! I'm sure you'll receive a lot of smiles and probably find some new styles for your little one. Can't wait to see the photos.

Lindsay Wells said...

Very cool! Can't wait to see the cute clothes from 77kids!

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